The history of advertising trust archive
Journal of Historical Research in Marketing
ISSN: 1755-750X
Article publication date: 20 November 2017
Abstract
Purpose
This paper aims to describe the archival holdings of the History of Advertising Trust Archives as a potential resource for marketing historians.
Findings
This paper provides a description of the History of Advertising Trust Archives and their value for marketing historians.
Originality/value
The paper introduces the History of Advertising Trust Archives to the readers of the Journal of Historical Research in Marketing.
Keywords
Citation
Moir, A., Read, E. and Towne, S. (2017), "The history of advertising trust archive", Journal of Historical Research in Marketing, Vol. 9 No. 4, pp. 535-542. https://doi.org/10.1108/JHRM-08-2017-0048
Publisher
:Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited