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Exploring users’ continuance intention towards a peer-to-peer accommodation sharing platform

Kwame Simpe Ofori (School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China; Centre for West African Studies, University of Electronic Science and Technology of China, Chengdu, China and School of Business and Social Sciences, International University of Grand-Bassam, Grand-Bassam, Ivory Coast)
Junwu Chai (School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China and Centre for West African Studies, University of Electronic Science and Technology of China, Chengdu, China)
Ogechi Adeola (Department of Operations, Marketing and Information Systems, Lagos Business School (Pan-Atlantic University), Lagos, Nigeria)
Aidatu Abubakari (Department of Marketing and Entrepreneurship, University of Ghana Business School, Legon, Ghana and Department of Marketing, Lakeside University College Ghana (LUCG), Accra, Ghana)
George Oppong Appiagyei Ampong (Department of Management, Ghana Communication Technology University, Accra, Ghana)
Stephen Mahama Braimah (Department of Marketing and Entrepreneurship, University of Ghana Business School, Legon, Ghana)
Richard Boateng (Department of Operations and Management Information Systems, University of Ghana Business School, Legon, Ghana)

Journal of Hospitality and Tourism Technology

ISSN: 1757-9880

Article publication date: 7 March 2023

Issue publication date: 25 April 2023

341

Abstract

Purpose

Focused on peer-to-peer accommodation sharing, this paper aims to investigate the effect of perceived value on the two dimensions of satisfaction (transaction- and experience-based) and continuance intention involved in using a platform featuring triadic relationships.

Design/methodology/approach

Survey data were collected from 392 Airbnb users and analysed using the partial least squares approach to structural equation modelling.

Findings

All dimensions of perceived value had a significant effect on transaction-based satisfaction. Symbolic value did not have a significant effect on satisfaction. Transaction- and experience-based satisfaction had a significant effect on continuance intention.

Research limitations/implications

The findings highlight the differential effects of dimensions of perceived value for understanding customer satisfaction and continuance intention in the peer-to-peer accommodation context. The study focused on only one sector of the sharing economy, namely, the peer-to-peer accommodation sector.

Originality/value

The study offers fresh insights on the nexus between value perceptions and continuance intention in the context of peer-to-peer accommodation.

研究目的

本文以点对点住宿共享为重点, 研究了感知价值对使用具有三元关系的平台所涉及的满意度（交易和体验）和持续使用意图两个维度的影响。

研究设计/方法

从 392 名 Airbnb 用户处收集调查数据, 并使用结构方程建模的偏最小二乘法 (PLS-SEM) 进行分析。

研究发现

感知价值的所有维度对基于交易的满意度都有显着影响。象征价值对满意度没有显着影响。基于交易和体验的满意度对持续意向有显着影响。

研究意义/局限性

研究结果强调了感知价值维度对理解点对点住宿环境中的客户满意度和持续意图的不同影响。该研究仅关注共享经济的一个部门, 即点对点住宿部门。

研究原创性

该研究对点对点住宿环境下的价值感知和持续意图之间的关系提供了新的见解。

Keywords

Acknowledgements

National Natural Science Foundation of China (71872028) and Fundamental Research Funds for the Central Universities of China (ZYGX2019F001).

Citation

Ofori, K.S., Chai, J., Adeola, O., Abubakari, A., Ampong, G.O.A., Braimah, S.M. and Boateng, R. (2023), "Exploring users’ continuance intention towards a peer-to-peer accommodation sharing platform", Journal of Hospitality and Tourism Technology, Vol. 14 No. 3, pp. 330-346. https://doi.org/10.1108/JHTT-04-2020-0074

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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