Expected benefits with using drone food delivery services: its impacts on attitude and behavioral intentions

Abstract

Purpose

This study aims to propose the effect of five sub-dimensions of the expected benefits, which include compatibility, social influence, convenience, function and emotion on attitude and behavioral intentions.

Design/methodology/approach

A research model including eight hypotheses was tested using 413 samples collected in South Korea.

Findings

The data analysis results indicated that the five sub-dimensions of expected benefits aid to enhance attitude, which plays an important role in the formation of behavioral intentions.

Originality/value

This study was designed to empirically identify the important role of expected benefits in the context of drone food delivery services for the first time.

摘要

无人机送餐服务的预期效益：对态度和行为意向影响的研究

研究目的

本研究提出无人机送餐的预期效益, 及其五大维度（兼容性, 社交影响力, 方便, 实用, 以及情感）对消费者态度和行为意向的影响。

研究设计/方法/途径

本研究样本包括413韩国消费者来检测提出的理论模型以及八项研究假设。

研究结果

数据分析显示预期效益包括的五大维度可以提高消费者态度。消费者态度在促进行为意向产生了关键性影响。

研究原创性/价值

本论文是有关预期效益在无人机送餐的关键性作用的首次实证研究

Citation

Hwang, J. and Kim, J.J. (2021), "Expected benefits with using drone food delivery services: its impacts on attitude and behavioral intentions", Journal of Hospitality and Tourism Technology, Vol. 12 No. 3, pp. 593-606. https://doi.org/10.1108/JHTT-05-2020-0123