Analysing recent augmented and virtual reality developments in tourism

Abstract

Purpose

Virtual reality (VR) and augmented reality (AR) are two technological breakthroughs that stimulate reality perception. Both have been applied in tourism contexts to improve tourists’ experience. This paper aims to frame both AR and VR developments during the past 15 years from a scientific perspective.

Design/methodology/approach

This study adopts a text mining and topic modelling approach to analyse a total of 1,049 articles for VR and 406 for AR. The papers were selected from Scopus, with the title, abstract and keywords being extracted for the analysis. Formulated research hypotheses based on relevant publications are then evaluated to assess the current state of the broader scope of the large sets of literature.

Findings

Most of research using AR is based on mobile technology. Yet, wearable devices still show few publications, a gap that is expected to close in the near future. There is a lack of research adopting Big Data/machine learning approaches based on secondary data.

Originality/value

As both AR and VR technologies are becoming more mature, more applications to tourism emerge. Scholars need to keep pace and fill in the research gaps on both domains to move research forward.

论旅游业中AR和VR的近期发展

摘要

研究目的 – VR和AR是两种提高人们现实感知的科技突破。二者均被运用到旅游场景中提高游客体验。本论文旨在建立一个模型来描述过去15年内AR和VR的发展轨迹。

研究设计/方法/途径

本论文采用文本挖掘和主题建模方法来分析1049篇有关VR和406篇有关AR的文章。样本库采样于Scopus, 通过题目、摘要、和关键词来检索。根据检索结果, 本论文提出研究假设, 并且审视延展更大范围的相关文献。

研究结果

本论文发现大多数AR文章都是以移动技术为本。然而, 可穿戴设备始终有很少的文章。因此, 文献缺口预计在不久的将来会得以补上。研究还发现, 基于二手数据而运用大数据/机器学习方法的文章少之又少。

研究原创性/价值

随着AR和VR技术越来越成熟, 旅游业更多的运用案例随之出现。学者需要紧随脚步, 填补AR和VR的文献缺口, 推进研究进程。

关键词：虚拟现实、增强现实、文献分析、旅游业

Citation

Moro, S., Rita, P., Ramos, P. and Esmerado, J. (2019), "Analysing recent augmented and virtual reality developments in tourism", Journal of Hospitality and Tourism Technology, Vol. 10 No. 4, pp. 571-586. https://doi.org/10.1108/JHTT-07-2018-0059