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Religiosity scale development

Nuradli Ridzwan Shah Mohd Dali (Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia, Nilai, Malaysia, and Islamic Finance and Wealth Management Institute, Universiti Sains Islam Malaysia, Nilai, Malaysia)
Shumaila Yousafzai (Department of Strategy and Marketing, Cardiff University, Cardiff, UK)
Hanifah Abdul Hamid (Faculty of Science and Technology, Universiti Sains Islam Malaysia, Nilai, Malaysia)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 30 January 2019

Issue publication date: 22 February 2019

1587

Abstract

Purpose

The purpose of this paper is to develop an Islamic religiosity measurement which can be applied in many various sectors and fields.

Design/methodology/approach

The religiosity measurement developed by the authors had undergone systematic qualitative and quantitative approaches taking into consideration the expert opinion survey in ensuring the measurement content validity and reliability.

Findings

The study found that Islamic religiosity measurement is multi-dimensional. The dimensions found were beliefs and commitment or practice.

Research limitations/implications

The research limitation of the study is that the research is in its exploratory stages and needs to be replicated and to be tested in different contextual settings.

Originality/value

The instrument was developed through a rigorous systematic database search, qualitative and quantitative scale development stages which can be used as the basis in measuring Islamic religiosity.

Keywords

Citation

Mohd Dali, N.R.S., Yousafzai, S. and Abdul Hamid, H. (2019), "Religiosity scale development", Journal of Islamic Marketing, Vol. 10 No. 1, pp. 227-248. https://doi.org/10.1108/JIMA-11-2016-0087

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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