Modelling critical elements of selection for strategic alliance partner for network managed services using interpretive structural modelling (ISM)

Abstract

Purpose

The aim of this paper is to investigate and model the issue of selection of strategic alliance partner for managing and implementation of an operations and maintenance centre for a large telecom service provider under a managed services contract. The alliance shall enhance capabilities of the telecom value chain.

Design/methodology/approach

Experts of the domain participated in a brainstorming session to list out the key elements, followed by series of individual interviews. Key insights were finally obtained by developing an interpretive structural modelling (ISM) model for the set of elements so obtained.

Findings

This paper illustrates the development of an ISM model for the evaluation of a strategic alliance partner in telecom operator space. Further, key elements of the model are classified into four categories, namely autonomous, driver, dependent, and linkage. This classification helps to understand their relative impact on the selection process.

Practical implications

Telecom service providers may benefit from the findings and insights presented and they may be used to enhance their ability to engage, manage, monitor and evaluate a strategic alliance partner for managed services business practice.

Originality/value

Key issues related to network managed services with perspective of progressive telecom players are discussed and interconnection of critical elements is understood. Work will be of interest to practitioners and research scholars.

Citation

Jain, D. and Banwet, D.K. (2013), "Modelling critical elements of selection for strategic alliance partner for network managed services using interpretive structural modelling (ISM)", Journal of Modelling in Management, Vol. 8 No. 3, pp. 290-304. https://doi.org/10.1108/JM2-04-2011-0024