Mediating role of green culture and green commitment in implementing employee ecological behaviour
Abstract
Purpose
The present work investigated the effect of corporate social responsibility and top management support on employee ecological behaviour (EEB) with the mediating role of green culture and green commitment. Social identity theory (SIT) was used to describe the association between green culture, green commitment and EEB. Further, a conceptual model that summarises the interaction between perceived corporate social responsibility, top management support, green commitment, green culture and the adoption of ecological behaviour was developed.
Design/methodology/approach
The paper opted for a quantitative design using convenience sampling by collecting the data through a structured questionnaire gathered from 308 academics working in five Malaysian higher education institutions.
Findings
Corporate social responsibility and top management support positively influence green culture and commitment. Moreover, green commitment positively influenced EEB and fully mediated the relationship between corporate social responsibility and EEB and between top management support and EEB.
Research limitations/implications
The academic staff of universities was the target population of this research. Nevertheless, universities have a diverse population with complex activities that can affect the implementation of a sustainable workplace within the campus. Future research should also examine non-academic staff, including administrative, technical and operational staff, due to different employees' perceptions.
Originality/value
As far as the authors know, this is the first study to assign the mediator role to green culture in a relationship between top management support and EEB amongst academic staff in the Malaysian context. Future research should consider other intervening variables that influence adopting ecological behaviour.
Keywords
Acknowledgements
This work was supported by the Fundamental Research Grant Scheme (FRGS) from the Ministry of Higher Education, Malaysia (FRGS/1/2019/SS03/UMT/02/3).
Since submission of this article, the following author has updated his affiliation: Adriano Alves Teixeira is at the Production Engineering Department, São Paulo State University, Bauru-SP, Brazil.
Citation
Noor Faezah, J., Yusliza, M.Y., Ramayah, T., Teixeira, A.A. and Alkaf, A.R. (2024), "Mediating role of green culture and green commitment in implementing employee ecological behaviour", Journal of Management Development, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JMD-08-2023-0258
Publisher
:Emerald Publishing Limited
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