Memories that last: evaluating the impact of eco-tourism on children's future behaviour

Abstract

Purpose

This paper analyses children's experiences of school or family visits to Hare Krishna eco-farms in Europe. The article evaluates the extent to which these encounters enable retention and recollection of memories and, consequently, trigger change towards more sustainable behaviour.

Design/methodology/approach

Participatory research, qualitative observations and theories of childhood memory are used to explore the nature of children's environmental encounters on Hare Krishna eco-tours.

Findings

Findings reveal that Krishna eco-tours offer a conducive environment for cerebral registering and future reminiscing through the following components: experiential learning of sustainable practices which are radically different to mainstream alternatives, sensory experiences, nature play and entertainment and freedom from everyday constraints.

Originality/value

The emerging literature on children's eco-tourism has largely focussed on market-related aspects and farmers' needs. In contrast, the authors’ conceptual framework, based on contemporary research in childhood memories, offers a tool to evaluate the impacts of eco-tourism from a more holistic perspective.

Citation

Lestar, T. and Hancock, J.C. (2023), "Memories that last: evaluating the impact of eco-tourism on children's future behaviour", Journal of Organizational Ethnography, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JOE-07-2023-0041