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The Wide Lens: A New Strategy for Innovation

Donovan Ray Hardenrbook (Leap Innovation LLC, Tempe, Arizona, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 13 May 2014

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Citation

Donovan Ray Hardenrbook (2014), "The Wide Lens: A New Strategy for Innovation", Journal of Product & Brand Management, Vol. 23 No. 3, pp. 242-243. https://doi.org/10.1108/JPBM-01-2013-0241

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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