Merriam’s Guide to Naming
Rebecca Dingus
(Central Michigan University, South Point, Ohio, USA)
173
Keywords
Citation
Rebecca Dingus (2014), "Merriam’s Guide to Naming", Journal of Product & Brand Management, Vol. 23 No. 7, pp. 583-584. https://doi.org/10.1108/JPBM-02-2014-0490
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited