To read this content please select one of the options below:

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. 2e

Janis Dietz (Professor of Business Administration, The University of La Verne, La Verne, California, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 13 May 2014

Downloads

5825

Keywords

Citation

Janis Dietz (2014), "The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. 2e", Journal of Product & Brand Management, Vol. 23 No. 3, pp. 244-245. https://doi.org/10.1108/JPBM-04-2013-0294

Publisher

:

Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

Related articles