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The possibilities of resilience for service organisations

Colin Michael Hall (Department of Management, Marketing and Tourism, UC Business School, University of Canterbury, Christchurch, New Zealand)
Sara Naderi Koupaei (Department of Management, Marketing and Tourism, UC Business School, University of Canterbury, Christchurch, New Zealand)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 9 April 2024

Issue publication date: 25 April 2024

51

Abstract

Purpose

This paper aims to provide an examination of the use of the concept of resilience and its use in service organisation, ecosystem-related literature and the wider social sciences.

Design/methodology/approach

This paper provides a critical review and commentary on the resilience literature in the social and business sciences and its relevance to service organisations.

Findings

Two main approaches towards resilience are identified (engineering and socio-ecological resilience) with each having different assumptions about the nature of resilience with corresponding implications for policymaking, indicator selection and application in a service context. These approaches operate at different scales and possess different properties with respect to the likelihood of enacting transformative service marketing.

Practical implications

Different conceptualisations of resilience have profound implications for resilience-related policymaking as well as understanding change and adaptation in service ecosystems and organisations.

Social implications

The transformative possibilities of resilience are connected to the active enhancement and construction of social capacity by service organisations and the persistent resilience of the resilience concept.

Originality/value

This paper highlights the importance of clearly defining the resilience concept and its implications for research and transformative service organisations.

Keywords

Citation

Hall, C.M. and Naderi Koupaei, S. (2024), "The possibilities of resilience for service organisations", Journal of Services Marketing, Vol. 38 No. 4, pp. 397-403. https://doi.org/10.1108/JSM-01-2024-0039

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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