Towards professional and ethical balance: insights into application strategy on media literacy education
ISSN: 0368-492X
Article publication date: 22 June 2021
Issue publication date: 22 February 2022
Abstract
Purpose
Media literacy education is knowingly contributed to give insights in facilitating the interaction and communication, and thus enabling to understand the way we look at the world around us. However, the challenging issues emerged around need to take serious consent towards engaging the professional and ethical balance in the context of application strategy on media literacy education. This paper attempts to examine in addressing the ability with substantial foundation to recognize and understand between its benefit and its impacts assigned with analysing and evaluating the media engagement.
Design/methodology/approach
This paper proposes the theoretical framework guideline with particular emphasis on empowering both professional and ethical dimensions relating to the media literacy and education to be keenly adhered to as a golden rule in media literacy, education and practice.
Findings
The findings reveal that such a marriage between the ethical dimensions and professional skills would promote the good of individuals, groups and broader society by addressing the inherent negative effects of media technology and practice. Consequently, the model would contribute to broader societal goodness and peaceful coexistence.
Originality/value
The professional and ethical balance being proposed here is necessary to reconsider the way and manner along with media technology tools utilized across different cultures with expressing the purpose of promoting appropriate and wise usage for the sustainable positive benefit of mankind at all times.
Keywords
Acknowledgements
Funding: This research was supported by University Research Grant for Special Interest Group (GPU-SIG), Universiti Pendidikan Sultan Idris Malaysia, with the reference number 2020-0148-106-01.
Conflict of interest: All author(s) declared no potential conflicts of interest with respect to the research, authorship and/or publication of this article.
Research involving human participants and/or animals: This article does not contain any studies with human participants or animals performed by any of the authors.
Citation
Huda, M. and Hashim, A. (2022), "Towards professional and ethical balance: insights into application strategy on media literacy education", Kybernetes, Vol. 51 No. 3, pp. 1280-1300. https://doi.org/10.1108/K-07-2017-0252
Publisher
:Emerald Publishing Limited
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