Generating satisfaction towards e-learning platforms

Abstract

Purpose

The purpose of this paper is to examine how satisfaction is generated towards e-learning platforms.

Design/methodology/approach

This work aims to analyse the differences in the functioning of the model that explains how satisfaction is generated among users of e-learning platforms if expectations are measured before entering into contact with the service or afterwards. The statistical analysis was completed by developing a structural equation model using the SmartPLS 2.0.M3.

Findings

The results show that, if the expectations are measured before entering into contact with the good or service, disconfirmation plays a major role in the model. If the expectations are measured after entering into contact with the good or service, the main role is played by expectations in the model. Of the variables included, perceived usefulness and effort expectancy affect satisfaction, not thus enabling conditions and social influence.

Originality/value

The authors study the difference between the results obtained when using the cross-sectional design, where all the variables are mediated once the consumer has entered into contact with the good or service, and the half-longitudinal design, where expectations are measured beforehand.

Citation

Rey Moreno, M., Rufín Moreno, R. and Medina Molina, C. (2013), "Generating satisfaction towards e-learning platforms", Management Decision, Vol. 51 No. 7, pp. 1543-1558. https://doi.org/10.1108/MD-04-2013-0196