Behavioral strategy: A systematic literature review and research framework

Abstract

Purpose

Behavioral strategy, as a cognitive- and social-psychological view on strategic management, has gained increased attention. However, its conceptualization is still fuzzy and deserves an in-depth investigation. The authors aim to provide a holistic overview and classification of previous research and identify gaps to be addressed in future research.

Design/methodology/approach

The authors conducted a systematic literature review on behavioral strategy. The final sample includes 46 articles from leading management journals, based on which the authors develop a research framework.

Findings

The results reveal cognition and traits as major internal factors. Besides, organizational and environmental contingencies are major external factors of behavioral strategy.

Originality/value

To the authors’ best knowledge, this is the first holistic systematic literature review on behavioral strategy, which categorizes previous research.

Citation

Hesselbarth, I., Alnoor, A. and Tiberius, V. (2023), "Behavioral strategy: A systematic literature review and research framework", Management Decision, Vol. 61 No. 9, pp. 2740-2756. https://doi.org/10.1108/MD-09-2021-1274