Trailblazers in green business: unconventional practices and motivation within a chamber of commerce business network
Qualitative Research in Organizations and Management
ISSN: 1746-5648
Article publication date: 31 May 2022
Issue publication date: 30 August 2022
Abstract
Purpose
The motivation and practices of business network members are explored with the purpose of determining what leads businesses to fully share and learn sustainable practice from each other and how chambers contribute to an urgent need.
Design/methodology/approach
In this exploratory case study using in-depth interviews, SMEs belonging to a chamber of commerce green initiative address their unconventional thoughts regarding their participation and willingness to share their own sustainable practices.
Findings
The expectancy theory of motivation explains why members of a green business network participate in conventional and unconventional sustainable practices and the role networks play in recognizing but not increasing sustainable business practice.
Originality/value
This study is unique in that it explores the motivation and reticence of chamber of commerce business members to fully participate in a green initiative. Filling a literature gap, this study provides optimism that a chamber's green initiative may contribute to providing support for promising sustainable practice.
Keywords
Citation
Hanson-Rasmussen, N. and Opall, B.S. (2022), "Trailblazers in green business: unconventional practices and motivation within a chamber of commerce business network", Qualitative Research in Organizations and Management, Vol. 17 No. 3, pp. 340-356. https://doi.org/10.1108/QROM-05-2020-1952
Publisher
:Emerald Publishing Limited
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