COVID-19 and Ludhiana’s woolen knitwear industry: way forward

Abstract

Purpose

The purpose of this paper is to examine the challenges faced by the Ludhiana’s woolen knitwear industry that got accentuated with the outbreak of Corona Virus Disease 2019 (COVID-19). The paper discusses the road map for building capabilities within the industry from the perspective of “system of innovation” approach that would help the industry to comply with the recent call for “AatmaNirbhar Bharat Abhiyan.”

Design Methodology Approach

The woolen knitwear industry from Ludhiana district of North Indian state, Punjab, was taken as a case to examine the impact of COVID-19. Data was collected online through self-structured questionnaire along with telephonic interviews. Stage I was the period of “total lock-down” and Stage II was conducted after the announcement of “stimulus package” and during the unlocking period. Some local industry associations and labor unions were also interviewed to understand the wider perspectives of different stakeholders. Descriptive statistic was applied to analyze the results of the survey.

Findings

It is estimated that the industry would lose about INR 2,000 crores approximately US$282.1m with the monetary loss of man-days nearing INR 157 crores approximately US$22.1m for the total lockdown period of 68 days. This amount is feared to increase with the lackluster re-opening of the industry in the unlocking period. The study reveals that there were some concerns, such as infrastructural bottlenecks, obsolete internal and international connectivity and institutional rigidity with cumbersome rules and regulations that get heightened with the outbreak of COVID-19. The entrepreneurs and workers are skeptic regarding the nature of demand revival in the changing world economic order. The paper suggests a dynamic policy intervention with inbuilt feedback mechanism along with reviving the organizations to infuse enthusiasm among various actors of industry.

Originality/value

The study is one of the first few to conduct surveys at two different stages to assess the impact of COVID-19 from the perspective of micro, small and medium enterprises and workers working therein while taking the case of Ludhiana woolen knitwear industry. The findings of this study will aid the industry and policymakers to take essential steps to make the industry more innovative and competitive in the dynamic world market.

Citation

Mehta, S. and Kaur, M. (2021), "COVID-19 and Ludhiana’s woolen knitwear industry: way forward", Research Journal of Textile and Apparel, Vol. 25 No. 3, pp. 209-225. https://doi.org/10.1108/RJTA-07-2020-0082