Music Videos on YouTube: Exploring Participatory Culture on Social Media
Symbolic Interactionist Takes on Music
ISBN: 978-1-78635-048-0, eISBN: 978-1-78635-047-3
Publication date: 1 October 2016
Abstract
The body of scholarship on YouTube is an expanding area of scholarly inquiry. Existent research indicates that music videos are one of the most salient features of YouTube. Interactionist research about popular music has provided important insights through interviews with fans and audience members; however, this work has yet to examine audience engagement with music videos on YouTube. Using Qualitative Media Analysis, I illustrate how the researcher of popular music can work with user comments collected from YouTube. Thematic understandings largely consistent with nostalgia that emerged from an analysis of user-generated comments in response to selected music videos on YouTube are explored. I conclude by suggesting some directions for future research.
Keywords
Acknowledgements
Acknowledgments
Thanks to Joe Kotarba for his tireless efforts to advance the interactionist study of music; and thanks to Isabel Scheuneman Scott for her helpful comments on an earlier draft of this paper. Additionally, I am grateful to the participants of the 2014 Couch-Stone Symposium; and to T.K. Johnson for helping me to think through some of the ideas presented in this paper.
Citation
Schneider, C.J. (2016), "Music Videos on YouTube: Exploring Participatory Culture on Social Media", Symbolic Interactionist Takes on Music (Studies in Symbolic Interaction, Vol. 47), Emerald Group Publishing Limited, Leeds, pp. 97-117. https://doi.org/10.1108/S0163-239620160000047016
Publisher
:Emerald Group Publishing Limited
Copyright © 2016 Emerald Group Publishing Limited