What causes break-ups? Factors driving the dissolution of marketing-oriented international joint ventures
New Challenges to International Marketing
ISBN: 978-1-84855-468-9, eISBN: 978-1-84855-469-6
Publication date: 6 March 2009
Abstract
In tandem with the drastic increase of IJVs, the academic research regarding various issues about them has also augmented. Myriad of studies examining the antecedents and outcomes of partner/location selection, different control and safeguarding mechanisms, performance, and stability of IJVs have appeared in revered scholarly outlets. A review of the previous research on IJVs reveals that a vast amount of these studies is focused on their formation (e.g., Kogut, 1988) and the advantages of them as governance structures (e.g., Hennart, 1988).
Citation
Berk Talay, M. and Billur Akdeniz, M. (2009), "What causes break-ups? Factors driving the dissolution of marketing-oriented international joint ventures", Sinkovics, R.R. and Ghauri, P.N. (Ed.) New Challenges to International Marketing (Advances in International Marketing, Vol. 20), Emerald Group Publishing Limited, Leeds, pp. 227-256. https://doi.org/10.1108/S1474-7979(2009)0000020012
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited