Conceptualising the Normalisation of Folk Religion in the Sports Betting Practices of Young Nigerians

Abstract

The rites and practices of folk religion in Nigeria cut across virtually all conventional and emerging social institutions in the country. The inability of the State to perform many of its functions has encouraged this trend, with many turning to folk religion and associated practices in attempts to control uncertain situations. Unemployed/underemployed young gamblers have begun to incorporate and normalise the combination of spiritual elements with sports betting activities in a bid to translate games of uncertainty into games of certainty. This study attempts to conceptualise how and why young people adopt, practice and make sense of folk religion in relation to sports betting.

Semi-structured, in-depth interviews were used to interrogate and analyse the lived experiences of key actors living in the capital city of Ilorin, Kwara State, a place renowned for the widespread practice of folk religious rites: 20 unemployed/underemployed young sports bettors and 10 folk doctors. Collected data were transcribed manually and subjected to inductive content analysis, using grounded theory. The combination of folk religion with sports betting is fast becoming normalised as young Nigerians seek to survive harsh economic conditions. Adoption is also linked with belief in traditions, in-group conflicts, gambling adverts, lack of luck and greed. Folk religious practices combine elements from the natural and spiritual worlds. This study formulates concepts for understanding the complexity of such practices concerning gambling among young sports bettors in Nigeria.

Citation

Adebisi, T. and Bunn, C. (2023), "Conceptualising the Normalisation of Folk Religion in the Sports Betting Practices of Young Nigerians", McGee, D. and Bunn, C. (Ed.) Gambling and Sports in a Global Age (Research in the Sociology of Sport, Vol. 18), Emerald Publishing Limited, Leeds, pp. 109-127. https://doi.org/10.1108/S1476-285420230000018008