Perceptions of Hotel Disintermediation: The French Generation Y Case

Abstract

Generation Y is a new sizable market that is fast changing as the landscape of the internet rapidly evolves. Until now, research has examined mainly the perceptions of different online buyers of accommodation in specific geographical areas, with little attention devoted to Generation Y. This study examines Generation Y travelers’ perceptions of hotel disintermediation in France. The results, based on a sample of 378 French travelers, show four underlying dimensions of perceptions. Findings also reveal that only gender and age significantly influence perceptions. The chapter closes with implications for increasing trust and attractiveness of the online accommodation offer to French Generation Y.

Citation

Prayag, G. and Chiappa, G.D. (2014), "Perceptions of Hotel Disintermediation: The French Generation Y Case", Tourists’ Perceptions and Assessments (Advances in Culture, Tourism and Hospitality Research, Vol. 8), Emerald Group Publishing Limited, Leeds, pp. 121-127. https://doi.org/10.1108/S1871-317320140000008006