Motivations of South Asian Students to Study Tourism and Hospitality in the United Kingdom
Tourism and Hospitality Management
ISBN: 978-1-78635-714-4, eISBN: 978-1-78635-713-7
Publication date: 15 September 2016
Abstract
The economic ramifications of tourism and hospitality have led to the considerable growth of global education in this industry. The ever-changing needs of this industry for appropriate skills and expertise have made it more competitive in nature, which has led to the increase in studies exploring the motivations for students to choose a specific destination. This chapter explores the motivations of South Asian students to undertake tourism and hospitality qualifications in the United Kingdom. The research was based on mixed method approach through two sequential phases of focus group and questionnaire among the students of a higher education provider in London. The results revealed a set of motivational factors influencing South Asian student’s choices to study tourism and hospitality in the United Kingdom.
Keywords
Citation
Rahimi, R., Nadda, V., Hyseni, B. and Mulindwa, D. (2016), "Motivations of South Asian Students to Study Tourism and Hospitality in the United Kingdom", Tourism and Hospitality Management (Advances in Culture, Tourism and Hospitality Research, Vol. 12), Emerald Group Publishing Limited, Leeds, pp. 223-234. https://doi.org/10.1108/S1871-317320160000012017
Publisher
:Emerald Group Publishing Limited
Copyright © 2016 Emerald Group Publishing Limited