Communication and Tourism Research in Brazil and the United States (2000–2019)

Abstract

This chapter presents a comparative study of the trends and patterns of communication and tourism research in Brazil and the United States over the last 20 years. Through a bibliometric analysis of the CAPES and EBSCO databases, the study identifies the main theoretical and methodological references, classifies the fundamental themes in the area, and describes the role of communication for tourism. The results indicate the predominance in North American scientific literature of research related to the image and the brand of the tourist destinations, as well as the measurement and the evaluation of the communicative strategies. On the other hand, Brazilian research presents a greater diversity of approaches: destination image studies, tourism consumption, tourist narrative analysis, identities, social networks, community-based tourism, sports, and ecological tourism, with an explicit recognition of the dangers of sexual objectification and dehumanization within tourism. The survey showed that the scientific community has a strong interest in this area, signaling a search for knowledge to deepen the conceptual understanding of the subject. Thus, this chapter provides insights regarding the opportunities and directions for the next decades of research in this field of study.

Citation

Reis, C. and Reimondo Barrios, Y.M. (2024), "Communication and Tourism Research in Brazil and the United States (2000–2019)", Moreira, S.V., Moles, K., Robinson, L. and Schulz, J. (Ed.) Creating Culture Through Media and Communication (Studies in Media and Communications, Vol. 24), Emerald Publishing Limited, Leeds, pp. 63-80. https://doi.org/10.1108/S2050-206020240000024005