Journalistic Ethics in The Face of News Produced by Artificial Intelligence

Abstract

The production of news through artificial intelligence (AI) is a reality in many countries, including the United States, where two leading companies in this area are based. The purpose of this explanatory bibliographic research is to discuss who or what should bear the ethical responsibility for automated writing in a newsroom, considering that codes of ethics address only the conduct of people. This chapter compares the Code of Ethics of the National Federation of Brazilian Journalists with the code used in the United States and highlights examples of news released with incorrect information, produced by algorithms, and published by US news organizations. Facing the current informational scenario, the ethical responsibility of the automated news must be attributed to the media, represented in the figure of the editor. Such a conclusion is motivated by the fact that neither the algorithm nor the person who developed it takes part in the decision-making process of publishing an article or not.

Citation

Baldessar, M.J. and Zandomênico, R. (2024), "Journalistic Ethics in The Face of News Produced by Artificial Intelligence", Moreira, S.V., Moles, K., Robinson, L. and Schulz, J. (Ed.) Creating Culture Through Media and Communication (Studies in Media and Communications, Vol. 24), Emerald Publishing Limited, Leeds, pp. 131-137. https://doi.org/10.1108/S2050-206020240000024010