Prelims

Half Title Page

Creating Culture Through Media and Communication

Series Page

Studies in Media and Communications

Series Editors: Laura Robinson, Shelia R. Cotten, and Jeremy Schulz

Volumes 8–10: Laura Robinson and Shelia R. Cotten

Volume 11 Onwards: Laura Robinson, Shelia R. Cotten, and Jeremy Schulz

Recent Volumes:

Editorial Board

Founding and Continuing Advisory Board Members

• Rebecca Adams

  University of North Carolina at Greensbor, USA

• Ron Anderson

  University of Minnesota, USA

• Denise Anthony

  University of Michigan, USA

• Alejandro Artopoulos

  Universidad of San Andres, Argentina

• Jason Beech

  Universidad of San Andres, Argentina

• Grant Blank

  University of Oxford, UK

• Geoffrey C. Bowker

  University of California Irvine, USA

• Casey Brienza

  Media Sociology Preconference, USA

• Jonathan Bright

  University of Oxford, UK

• Manuel Castells

  University of Southern California, USA

• Mary Chayko

  Rutgers University, USA

• Wenhong Chen

  University of Texas at Austin, USA

• Lynn Schofield Clark

  University of Denver, USA

• Jenny L. Davis

  Australian National University, Australia

• Hopeton S. Dunn

  University of Botswana, Botswana

• Jennifer Earl

  University of Arizona, USA

• Joshua Gamson

  University of San Francisco, USA

• Hernan Galperin

  University of Southern California, USA

• Blanca Gordo

  International Computer Science Institute, USA

• David Halle

  University of California, Los Angeles, USA

• Caroline Haythornthwaite

  Syracuse University, USA

• Anne Holohan

  Trinity College, UK

• Heather Horst

  Western Sydney University, Australia

• Gabe Ignatow

  University of North Texas, USA

• Samantha Nogueira Joyce

  Saint Mary’s College of California, USA

• Vikki Katz

  Rutgers University, USA

• Nalini Kotamraju

  Salesforce, USA

• Antonio C. La Pastina

  Texas A&M University, USA

• Robert LaRose

  Michigan State University, USA

• Sayonara Leal

  University of Brasilia, Brazil

• Lloyd Levine

  University of California, Riverside, USA

• Brian Loader

  University of York, USA

• Monica Martinez

  Universidade de Sorocaba, Brazil

• Noah McClain

  Illinois Institute of Technology, USA

• Gustavo Mesch

  University of Haifa, Israel

• Sonia Virgínia Moreira

  Rio de Janeiro State University, Brazil

• Gina Neff

  University of Cambridge, UK

• Christena Nippert-Eng

  Indiana University, USA

• Hiroshi Ono

  Hitotsubashi University, Japan

• C. J. Pascoe

  University of Oregon, USA

• Trevor Pinch

  Cornell University, USA

• Anabel Quan-Haase

  University of Western Ontario, Canada

• Kelly Quinn

  University of Illinois at Chicago, USA

• Violaine Roussel

  University of Paris, France

• Maria Laura Ruiu

  Northumbria University, UK

• Saskia Sassen

  Columbia University, USA

• Sara Schoonmaker

  University of Redlands, USA

• Markus S. Schulz

  International Sociological Association, Spain

• Jason A. Smith

  George Mason University, USA

• Joseph D. Straubhaar

  University of Texas at Austin, USA

• Mike Stern

  Michigan State University, USA

• Simone Tosoni

  Catholic University of Milan, Italy

• Zeynep Tufekci

  University of North Carolina at Chapel Hill, USA

• Eduardo Villanueva

  Pontifical Catholic University of Peru, Peru

• Keith Warner

  Santa Clara University, USA

• Barry Wellman

  Ryerson University, Canada

• Sophia Kaitatzi-Whitlock

  Aristotle University of Thessaloniki, Greece

• Jim Witte

  George Mason University, USA

• Simeon Yates

  University of Liverpool, UK

Title Page

Studies in Media and Communications - Volume 24

CREATING CULTURE THROUGH MEDIA AND COMMUNICATION

EDITED BY

SONIA VIRGINIA MOREIRA

State University of Rio de Janeiro, Brazil

KATIA MOLES

Santa Clara University, USA

LAURA ROBINSON

Santa Clara University, USA

AND

JEREMY SCHULZ

University of California, Berkeley, USA

CONTRIBUTING EDITORS

Joseph STRAUBHAAR

University of Texas at Austin, USA

CARA CHIARALUCE

Santa Clara University, USA

JOHN R. BALDWIN

Illinois State University, USA

AND

JULIANA TRAMMEL

Savannah State University, USA

United Kingdom – North America – Japan – India – Malaysia – China

Copyright Page

Emerald Publishing Limited

Emerald Publishing, Floor 5, Northspring, 21-23 Wellington Street, Leeds LS1 4DL.

First edition 2024

Copyright © 2024 Emerald Publishing Limited.

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ISBN: 978-1-80071-602-5 (Print)

ISBN: 978-1-80071-601-8 (Online)

ISBN: 978-1-80071-603-2 (Epub)

ISSN: 2050-2060 (Series)

Contents

List of Tables

About the Volume Contributors

Vera Teresa Valdemarin has a degree in Pedagogy from the Faculty of Sciences and Letters of Arararaquara / UNESP (1980), Master in Education from the Federal University of São Carlos (1986), PhD in Education from the University of São Paulo (1994) and PhD in Philosophy of Education. Education by UNESP (2001). She is an Associate Professor at the Department of Educational Sciences of the Araraquara Faculty of Sciences and Letters of the Graduate Program in Education of the Rio Claro Biosciences Institute (permanent teacher), both from UNESP. She also works in the Graduate Program in Education of the Faculty of Philosophy, Sciences and Letters of Ribeirão Preto / USP (collaborator). Has experience in teaching and research in the field of Education, focusing on Philosophy of Education, acting on the following subjects: philosophical foundations of teaching methods, philosophical conceptions in Brazilian education, school culture, pedagogical discourse and teacher education.

Maria José Baldessar earned her PhD in Communication Sciences from the University of São Paulo (2006) and master’s in Political Sociology from the Federal University of Santa Catarina (1999). She is Coordinator of the research group MidiaCon – Mídia e Convergence certified by CNPq. She is an associate professor at the Federal University of Santa Catarina (UFSC) and a permanent professor in the Graduate Programs in Engineering and Knowledge Management and in Translation Studies. Teaches undergraduate courses in Journalism related to online journalism, media economics, and textual production. She has experience in the area of communication, with an emphasis on specialized journalism (community, rural, business, scientific, and institutional), hypermedia, online journalism, media economy, media history, digital convergence, usability, and journalism teaching.

Ana Taís Martins is a National Council for Scientific and Technological Development (CNPq) scholarship holder. She is Professor of the Graduate Program in Communication at the Federal University of Rio Grande do Sul, Brazil. She earned her PhD in Communication Sciences (USP) with a postdoctoral degree in Image Philosophy from Université Jean Moulin, Lyon III, France. She is member of the Executive Committee of CRI2i (Centre de Recherches Internationales sur l’Imaginaire) and leader of the Research Group on Communication and Imaginary. She develops investigations on the archetypology of the imaginary in communication, photography, and photojournalism.

Yanet María Reimondo Barrios earned PhD in Regional Development (PPGDR/FURB). She is member of the Research Group Regional Media Studies linked to the Center for Humanities and Communication Sciences at FURB. She earned a bachelor’s degree in Social Communication from Havana University. She has experience in communication and tourism advertising with an emphasis on nation branding, corporate image, advertising narratives, attributes of tourist destinations, and the relationship between communication, culture, and consumption.

Beatriz Blanco is a PhD student in the Postgraduate Program in Communication Sciences at the University of Vale do Rio dos Sinos (UNISINOS) in the Culture, Citizenship and Communication Technologies research line; member of CULTPOP – Research Laboratory in Pop Culture, Communication and Technologies; Master in Arts – Visual Arts Modality, from the State University of Campinas; and a bachelor’s degree in Social Communication – Qualification in Medialogy also from Unicamp. He worked professionally as a designer and infographicist on news websites, focusing on business, environment and technology, and currently as a journalist and podcaster specializing in digital games and digital culture. She works with themes related to the culture of digital games and activist discourses in relation to gender and sexuality, with a focus on the feminist movement.

Phil Chidester (PhD, University of Kansas) is an Associate Professor in the School of Communication at Illinois State University, where he has served since 2004. His research focuses on identity construction and reinforcement in popular media texts. He has published studies in a number of regional, national, and international journals, including Critical Studies in Media Communication, Southern Communication Journal, Visual Communication Quarterly, and Journalism and Mass Communication Quarterly. Recent studies of his have interrogated the construction of race and masculinity in popular music. Other studies have considered the development of forro’ as an expression of regional Brazilian identities, and the postmodern nature of Tropicalia as an art form.

Lucas Goulart has a degree in Psychology from the University of Vale do Rio dos Sinos (2008), a master’s degree in Social and Institutional Psychology from the Federal University of Rio Grande do Sul (2012) and a doctorate in psychology from the same institution (2017), in addition to a Post-Doctoral Internship from Universidade Paulista (UNIP) (2023). Has research interests mainly in the following themes: gender, sexuality, queer theory, digital games and new information technologies.

Gilmar Adolfo Hermes is a journalist and Professor of the Universidade Federal de Pelotas, in the state of Rio Grande do Sul, Brazil. Graduated in Journalism in 1987, and with an artistic practice in the theatrical area, he worked in several vehicles, from 1987 to 2000, especially in journalism in the artistic field. In 1996, he completed a master’s course in History and Art Criticism at the Universidade Federal do Rio Grande do Sul. As a professor, he also worked at the Universidade do Vale do Rio dos Sinos and at the Universidade Federal do Recôncavo da Bahia. His doctoral research, which dealt with illustration designs for newspapers, in a semiotic analysis, in 2005, was awarded by the Associação Brasileira de Pesquisadores em Jornalismo. Currently, he researches journalistic texts in the field of film dissemination and reviews with the theoretical support of Charles Sanders Peirce’s semiotics.

Renata Lohmann is Journalist and Assistant Professor of the Graduate Program in Communication at Univates – Universidade do Vale do Taquari, Brazil. Her PhD in Communication and Information (UFRGS) discusses memes and the imaginary online. She develops investigations on the imaginary in communication, photography, and social media and is currently researching the app Tiktok and the dissemination of memes.

Eduarda Escila Ferreira Lopes Monteiro earned his PhD in Education – UNESP/Institute of Biosciences-Rio Claro, 2018. Master in Communication, “Communication and Visual Poetics” from UNESP/Bauru, 1998. He graduated in Public Relations from UNESP/Bauru, 1996. He is Head of the Department of Human Sciences and Social, since 2017, Coordinator and Teacher of the undergraduate course in Advertising and Propaganda since 1999, and Coordinator of the Postgraduate Courses in Communication and Marketing and Events and Tourism at the University of Araraquara, since 2010, Coordinator of the Production Sector of Materials from NEAD – Distance Learning Center of UNIARA and Owner of Lattere Advisory in Communication and Planning. He has experience in communication, marketing research, market and public and electoral opinion, as well as consumer and market behavior studies.

Clóvis Reis earned his PhD in Communication and Bachelor of Arts in Journalism and Law. He is Political Analyst in regional media, Professor in the Department of Communication, the Postgraduate Program (master’s and PhD) in Regional Development, and part of the Postgraduate Program (master’s) in Law at FURB – Universidade Regional de Blumenau. His academic production is concentrated in the areas of communication, regional development, and law.

Julia Stateri holds a PhD in Journalism from the Federal University of Santa Catarina. She was a Visiting Scholar at Birmingham City University (UK), under the supervision of Professor Paul Bradshaw (2016–2017). She currently works as Assistant Professor in Communication at Federal University of Bahia (Brazil). She researches new technologies in the context of production in online journalism, including ethical aspects. Her master’s dissertation, “Ethical Parameters for a Policy of Correcting Errors in Online Journalism,” won the Adelmo Genro Filho Award in 2015, promoted by the Brazilian Association of Journalism Researchers (SBPJor).

Lívia Vieira holds a PhD in Journalism from the Federal University of Santa Catarina. She was a Visiting Scholar at Birmingham City University (UK), under the supervision of Professor Paul Bradshaw (2016–2017). She currently works as Assistant Professor in Communication at Federal University of Bahia (Brazil). She researches new technologies in the context of production in online journalism, including ethical aspects. Her master’s dissertation, “Ethical Parameters for a Policy of Correcting Errors in Online Journalism,” won the Adelmo Genro Filho Award in 2015, promoted by the Brazilian Association of Journalism Researchers (SBPJor).

Julie B. Wiest is Professor of Sociology at West Chester University of Pennsylvania. Her research focuses on the sociocultural contexts of mass media, digital/new media technologies, and violence. She co-edits the Interpretive Lenses in Sociology book series and is Senior Crime and Media Editor for the Studies in Media and Communications book series, for which she edited two volumes on crime and media. She has authored or co-authored three scholarly monographs, as well as chapters and articles in a variety of edited volumes and academic journals, including American Behavioral Scientist, Criminal Justice Studies, First Monday, Howard Journal of Communications, and the International Journal of Communication.

Regina Zandomênico is a PhD student at the Federal University of Santa Catarina, in the Media area, at EGC (Postgraduate Program in Engineering and Knowledge Management), and is part of the MidiaCon/EGC. She graduated in Journalism from the Federal University of Santa with a master’s degree in Media and Knowledge from the same institution. She is the coordinator and professor of a Journalism course at the Estácio University Center in Santa Catarina and is part of the institution’s Research Productivity Program. She also teaches postgraduate courses in the areas of communication, digital media, and social networks.

About the Volume Editors

Sonia Virginia Moreira is Professor of the Graduate Program in Communication at the State University of Rio de Janeiro, and a National Council for Scientific and Technological Development (CNPq) Research Fellow. She is a journalist with a PhD in Communication Sciences (University of São Paulo) and MA in Journalism (University of Colorado, Boulder campus). Her present project explores the lack of telecom and media infrastructure in Brazil, alongside digital, audiovisual, and local journalism inequalities in the country.

Katia Moles was trained as a social ethicist at the Graduate Theological Union and UC Berkeley where her work examined the policy implications of culturally embedded framings of sexuality and reproduction within larger ethical and religious traditions. Currently, she is a social ethicist of technology in the School of Engineering at Santa Clara University where her research speaks to the intersection of inequalities and digital media, particularly issues of inclusion that impact traditionally underrepresented groups. The Journal of Feminist Studies in Religion awarded her the “New Scholar Award” for her article “A Culture of Flourishing: A Feminist Ethical Framework for Incorporating Child Sexual Abuse Prevention in Catholic Institutions.” UC Berkeley, Santa Clara University, Dominican University, Graduate Theological Union, and Florida International University have also recognized her work in justice, equity, diversity, and inclusion that animates her research and teaching.

Laura Robinson is Professor in the Department of Sociology at Santa Clara University and Faculty Associate at the Harvard Berkman Klein Center for Internet & Society. After earning her PhD from the University of California, Los Angeles (UCLA), where she held a Mellon Fellowship in Latin American Studies, her other affiliations include the UC Berkeley Institute for the Study of Societal Issues, the Cornell University Department of Sociology, Department of Sociology at Trinity College Dublin, USC Annenberg Center, and the École Normale Supérieure. Her service positions include Series Co-Editor of Emerald Studies in Media & Communications and Palgrave Studies in Digital Inequalities, North American Coordinator of the Brazil–US Colloquium on Communication Research, Organizing Committee Member of the Media Sociology Symposium, Steering Committee Member of the Digital Sociology Thematic Group of the International Sociological Association, and CITAMS Section Chair 2014–2015. Her research has earned awards from CITASA, AOIR, and NCA IICD for her work on digital inequalities and digital sociology in Brazil, France, and the United States.

Jeremy Schulz is a researcher at the Institute for the Study of Societal Issues at the University of California, Berkeley. His current research focuses on digital inequality and work and wealth among economic elites. He has also done research and published in several other areas, including digital sociology, sociological theory, qualitative research methods, work and family, and consumption. His article, “Zoning the Evening,” is published in Qualitative Sociology and received the Shils-Coleman Award from the ASA Theory Section; other publications include “Talk of Work,” published in Theory and Society, and “Shifting Grounds and Evolving Battlegrounds,” published in the American Journal of Cultural Sociology. Since earning his PhD at UC Berkeley, he has held an NSF-funded postdoctoral fellowship at Cornell University.

About the Volume Contributing Editors

Joseph Straubhaar is the Amon G. Carter centennial professor of Communications in the Department of Journalism and Media Studies, and Radio–TV–Film at The University of Texas at Austin (UT). He was the director of the College of Communication’s Latino and Latin American Media Studies Program, 2012–2018, and was the director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies, 2003–2006. He has taught in Department of Radio-TV-Film (RTF) at UT since 1998 and in Journalism since 2018. He previously taught at Brigham Young University (BYU) (1994–1998) and Michigan State (1983–1994). Before that, he was a US Foreign Service Officer (1975–1983) in Brazil and Washington DC. His primary teaching, research, and writing interests are in global media and cultural theory, global TV, digital media and the digital divide in the United States and other countries, Latin American, and global television production and flow. His graduate teaching includes media theory, global media, Latin American media, and qualitative and ethnographic research methods. His undergraduate teaching covers the same range plus intro to media studies, global television, introduction to global media, Latin American television, and media and society. He does research in Brazil, other Latin American countries, Europe, Asia, and Africa, and has taken student groups to Latin America and Asia. He has done seminars abroad on media research methods, the digital divide, and global media. He is a regular visiting professor at the University of São Paulo and the State University of São Paulo-Bauru. He is on the editorial board for Communication Theory, International Journal of Communication, Journal of Broadcasting and Electronic Media, Chinese Journal of Communication, Studies in Latin American Popular Culture, Comunicación y Sociedad, Chinese Journal of Communication, and Revista INTERCOM.

Cara Chiaraluce is a Senior Lecturer in the Department of Sociology at Santa Clara University. She earned her PhD from the University of California, Davis, and conducts research in the fields of medical sociology, gender and family, and carework and digital resources. Her manuscript titled “Becoming an Expert Caregiver: Shifting Paradigms on Care and Disability Through Autism Care Work” is currently in press with Rutgers University Press. Additional recent scholarly articles include: “Narratives on the Autism Journey: ‘Doing Family’ and Reconfiguring the Caregiver Self” in the Journal of Family Issues (2018) and “Becoming an Expert Autism Caregiver: Health Literacy and Community Catalysts”’ in Research in the Sociology of Health Care (2015).

John R. Baldwin is Professor of Communication at Illinois State University, where he has worked since 1994. He studies domestic and international diversity, identity, and intolerance, including issues of diversity, cross-cultural adaptation, and competence. He has written on prejudice in communication, intercultural communication ethics, the history of intercultural communication, “Western” communication, and the definition of culture. His co-authored or edited books include Intercultural Communication for Everyday Life (2014, Wiley), (Re)Defining Culture (2006, Lawrence Erlbaum Associates), and Communication Theories for Everyday Life (2004, Allyn & Bacon), and he has published research in several journals. The focus of his teaching and research includes domestic and international identities, the formation of identities, and forms of prejudice, acceptance, and inclusion. He has more recently turned his attention to issues of national, racial, and global identities in Brazilian popular music, writing specifically on Tropicália and considering issues of political economy and identity politics and ideologies in music.

Juliana Trammel is full Professor of Strategic Communication and Chair of the Department of Journalism & Mass Communications at Savannah State University. Her areas of expertise include the intersection of gender, media, race and ethnicity, and human communication, with a special focus on social media, women, and early childhood communication. She is also an intercultural scholar with regional specialization in Brazil and the United States. Her recent publications include: “The Confluence of Communication Cultural Dialectics: A Case of Afro Brazilian Voice and Black Lives Matter” and “Artificial Intelligence for Social Evil: Exploring How AI and Beauty Filters Perpetuates Colorism – Lessons Learned from a Colorism Giant, Brazil.” In addition to her scholarship, she has over two decades of experience in public advocacy on Capitol Hill, higher education administration, teaching, and consulting. She earned a PhD in Communication and Culture from Howard University, an MA in Public Communication from American University, and a BA in Broadcast and Print Journalism from Rust College. She was born and raised in Rio de Janeiro, Brazil.

About the Senior Series Editors

About the Series Co-editors

Acknowledgments

The Emerald Studies in Media and Communications editorial staff extend our appreciation to the many individuals who have contributed to this volume. We would like to call attention to the often unseen work of the many individuals whose support has been indispensable in publishing all volumes in the series and this volume in particular. Regarding the Communication, Information Technologies, and Media Sociology Section in the American Sociological Association, we thank the Council for the section’s sponsorship of the series. The volume is indebted to Professor Sonia Virginia Moreira’s leadership of the Brazil–US Colloquium on Communication Studies that brought together scholars featured in the volume. We also thank our partners at the Media Sociology Symposium for featuring research in the volume. Our thanks also go to reviewers and Editorial Board members for their service in disseminating our outreach and publicity. In particular, at Emerald Publishing, we deeply appreciate the Emerald editorial staff’s contributions to bringing the volumes to the press: Katy Mathers, Madison Klopfer, Lydia Cutmore, and many others including Rajachitra S. Finally, we recognize our editorial team of student researchers Christina Nelson, Isabella Bunkers, Naomi Yang, Isa Fernandez, and Merle Wiehl.