Africa rising: turning sporting potential into success

Abstract

Purpose

The purpose of this essay is to provide a better understanding of Africa's sport industry and demonstrate how the industry can be transformed.

Design/methodology/approach

To do so, the authors rely on their varied experiences within Africa's sport ecosystem. This includes reflections based on consuming sport in Africa, studying the sport business landscape, and first-hand experiences working inside African sport organizations.

Findings

The authors find that systemic challenges restrict the growth of Africa's sport industry; however, they maintain there are also reasons to be optimistic about the prospects of the industry.

Research limitations/implications

While not an exhaustive list, the authors' commentary defines various research opportunities for scholars interested in both better understanding and improving Africa's sport industry.

Practical implications

The stated challenges and proposed strategies have the potential to inform decision-makers within Africa's sport ecosystem.

Social implications

Crucial to the continued growth and development of the continent, the authors propose that investments in sport can drive broader economic and social development beyond sport.

Originality/value

The authors address the dearth of academic literature on Africa's sport industry, while also inviting more researchers to undertake research agendas that enhance Africa.

Citation

Agyemang, K.J.A., Ayenor, N.A., Hammond, M. and Bortey, J.N.B. (2024), "Africa rising: turning sporting potential into success", Sport, Business and Management, Vol. 14 No. 1, pp. 117-130. https://doi.org/10.1108/SBM-10-2023-0121