Fashion conscious or eco-conscious? Consumers, sustainability and the fashion production process

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Many people in developed countries – mothers in particular – worry about the environment and the state of the world in which their children are growing up. In the food industry, supermarkets work hard to align their image with consumers’ sustainable preferences. Sales of organic foods are increasing; there is widespread recognition of Fairtrade branding and understanding of food miles as a measure of sustainability. Strange, then, that so few clothing retailers make any effort to deal with consumer concerns about the environmental impact of fashion production or the exploitation of garment workers.

Practical Implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2016), "Fashion conscious or eco-conscious? Consumers, sustainability and the fashion production process", Strategic Direction, Vol. 32 No. 4, pp. 12-14. https://doi.org/10.1108/SD-01-2016-0006