The vision thing: Putting together a strategy for visual communication

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

For those of us born before 2000 without an iPhone permanently stuck in our hands, we have been rather slow on the take up of the importance of visual imagery on communication. And this is not just a lack of understanding of basic emoji or a belief that full sentences and correct grammar are necessary in all communication via mobile devices. It is more the realization of just how elemental the use of images is in every form of communication. For example, few realize that the second most popular search engine is probably YouTube; that almost certainly, YouTube is also the world’s most popular music listening service. While many older people crave text for the provision of information (preferably printed on paper), younger people need their information in a very non-textual way.

Practical implications

This paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2018), "The vision thing: Putting together a strategy for visual communication", Strategic Direction, Vol. 34 No. 4, pp. 22-24. https://doi.org/10.1108/SD-01-2018-0008