The head vs the heart: Comparing intuitive and analytics decision-making strategies

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

If we believe everything we see in the movies, then crisis management comes in three different guises. Firstly, there is full-blown meltdown – sweating brow, fidgety, screaming at anyone foolish enough to come near. Secondly, there is catatonic indecision – unspeaking, terror-stricken, unable to move a muscle in the face of the enormity of what they are being asked to do. Finally, there is the heroic response – ice cool, measured, calm, and ultimately saving the day for all concerned.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2018), "The head vs the heart: Comparing intuitive and analytics decision-making strategies", Strategic Direction, Vol. 34 No. 8, pp. 4-6. https://doi.org/10.1108/SD-03-2018-0052