Fledgling enterprises should keep the faith: Strategic persistence is the most likely route to ultimate success

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Examines data from 103 new ventures in India to consider the implications of choosing between strategic change and persistence. Concludes that, more often than not, strategic persistence is likely to be the key to an enterprise’s future success. Companies that aim for strategic change too early are living dangerously, bearing in mind particularly that, unlike older ventures, they have no history to fall back on for “advice”. A strong Chief Executive Officer might be a vital figure here.

Practical Implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2016), "Fledgling enterprises should keep the faith: Strategic persistence is the most likely route to ultimate success", Strategic Direction, Vol. 32 No. 8, pp. 4-5. https://doi.org/10.1108/SD-05-2016-0068