Saving the festival feeling: Adaption of Edinburgh festivals in the wake of the COVID-19 pandemic

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Edinburgh Festivals was able to survive the COVID-19 pandemic through innovation and resilience building, whilst taking time to consider how to build a sustainable footing on which to build that benefits both the local communities, contributors, and the customers.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2023), "Saving the festival feeling: Adaption of Edinburgh festivals in the wake of the COVID-19 pandemic", Strategic Direction, Vol. 39 No. 8, pp. 12-13. https://doi.org/10.1108/SD-06-2023-0082