Defending against fake news: Using a narrative response to protect brand values

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Fake news has the potential to devastate the reputation of a brand. Storytelling is a crisis response strategy that is able to combat fake news effectively.

Originality

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "Defending against fake news: Using a narrative response to protect brand values", Strategic Direction, Vol. 35 No. 10, pp. 27-28. https://doi.org/10.1108/SD-07-2019-0139