Return of the motorcycle king: Turning a market exit into a re-entry strategy and gaining competitive advantage

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Yamaha found an entry route into the Pakistani motorcycle industry in the 1970s, but when exiting in the late 2000s due to corporate tensions, was able to find a new method of re-entry which ultimately benefitted the Pakistani economy and its workforce.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2023), "Return of the motorcycle king: Turning a market exit into a re-entry strategy and gaining competitive advantage", Strategic Direction, Vol. 39 No. 8, pp. 16-17. https://doi.org/10.1108/SD-07-2023-0084