Return of the motorcycle king: Turning a market exit into a re-entry strategy and gaining competitive advantage
ISSN: 0258-0543
Article publication date: 22 August 2023
Issue publication date: 22 August 2023
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Yamaha found an entry route into the Pakistani motorcycle industry in the 1970s, but when exiting in the late 2000s due to corporate tensions, was able to find a new method of re-entry which ultimately benefitted the Pakistani economy and its workforce.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2023), "Return of the motorcycle king: Turning a market exit into a re-entry strategy and gaining competitive advantage", Strategic Direction, Vol. 39 No. 8, pp. 16-17. https://doi.org/10.1108/SD-07-2023-0084
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited