Relationship synergy: How B2B strategies have evolved with market changes

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This paper identified the importance of a behavioral based relationship in developing B2B marketing strategies that are effective.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2023), "Relationship synergy: How B2B strategies have evolved with market changes", Strategic Direction, Vol. 39 No. 8, pp. 24-25. https://doi.org/10.1108/SD-07-2023-0089