Facebook and your corporate reputation: Choosing the optimum social media strategy

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The year 2016 will in part be remembered, like all years divisible by four since 1896, by the Olympic spectacle that emanated for the first time from Brazil’s most famous city, Rio de Janeiro. But will it be the success, or the scandal that lingers longest in the memory? As with all modern Olympics, it was a blend of astonishing achievements, colorful celebration and sudden scandals – banned athletes, drug cheats, badly behaved swimmers and dodgy decisions all formed part of the rich canvas that enthralls millions each time it is held.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2016), "Facebook and your corporate reputation: Choosing the optimum social media strategy", Strategic Direction, Vol. 32 No. 11, pp. 1-3. https://doi.org/10.1108/SD-08-2016-0118