Technological capabilities of tourism SMEs: Impact on customer value

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The technology capabilities of tourism SMEs enables them to develop product-based advantages and facilitate supplier integration. This enhances the customer value of tourists.

Originality

The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2022), "Technological capabilities of tourism SMEs: Impact on customer value", Strategic Direction, Vol. 38 No. 10, pp. 4-6. https://doi.org/10.1108/SD-08-2022-0091