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Pioneering success: The benefits of being a first-mover in gaining competitive advantage

James Andrew Robertson (Her Majesty’s Government of the United Kingdom of Great Britain and Northern Ireland London United Kingdom Of Great Britain And Northern Ireland)

Strategic Direction

ISSN: 0258-0543

Article publication date: 3 November 2021

Issue publication date: 19 November 2021

554

Abstract

Purpose:

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design:

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings:

First-mover advantage is known to bestow pioneering firms with considerable dominance and control over a market. Yet FMA does not necessarily last, with later entrants able to adapt and innovate better and in turn, gain preeminence in a market.

Originality:

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

Robertson, J.A. (2021), "Pioneering success: The benefits of being a first-mover in gaining competitive advantage", Strategic Direction, Vol. 37 No. 11, pp. 26-28. https://doi.org/10.1108/SD-10-2021-0115

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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