Investing in performance drivers: Considering the impact of R&D on firm performance

Abstract

Purpose:

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design:

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings:

Heavy and unrestrained investment in R&D in the Indian pharmaceutical industry can negatively impact the performance and revenues of such firms.

Originality:

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

Robertson, J.A. (2021), "Investing in performance drivers: Considering the impact of R&D on firm performance", Strategic Direction, Vol. 37 No. 11, pp. 29-30. https://doi.org/10.1108/SD-10-2021-0118