The chief digital officer: bringing a dynamic approach to digital business

Abstract

Purpose

This paper addresses the subject of the chief digital officer: why there is a need for a CDO, the competencies required for the position, and to whom the CDO should report.

Findings

Until now, it has been the IT department that has controlled and driven the corporate technology agenda. That is changing because the digital revolution is resulting in the users dictating what the software does for them, not the IT department.

Practical implications

The issues addressed will benefit all senior management by improving their understanding of ways in which to manage their social media and other digital technologies.

Originality/value

The concept of a digital director is gaining in importance as organizations begin to recognize the full impact of a robust, dynamic flow of data, knowledge and information across business interests and through social activity streams.

Citation

Dumeresque, D. (2014), "The chief digital officer: bringing a dynamic approach to digital business", Strategic Direction, Vol. 30 No. 1, pp. 1-3. https://doi.org/10.1108/SD-12-2013-0104