The power of purpose

Abstract

Purpose

This paper aims to offer evidence-based advice for leaders on how to be purpose-led and how to use ones purpose to create more opportunity, to become a better leader and to establish a clear sense of direction and conviction at work and in life.

Design/methodology/approach

By asking the right questions, implementing seven key principles and creating a purpose statement, employees, employers and businesses can identity their purpose, achieve more satisfying results establish a clearer sense of purpose and become better leaders.

Findings

A statement of purpose will give a person more direction and promise a future of more fulfillment, more inspiration and more success.

Originality/value

Reaching goals and attaining success is complicated and personal, but these tools offer practical, proven tips and strategies for uncovering one's purpose and living out one's purpose on a daily, monthly and yearly manner.

Citation

Renshaw, B. (2019), "The power of purpose", Strategic HR Review, Vol. 18 No. 3, pp. 86-91. https://doi.org/10.1108/SHR-03-2019-0019