JCT600 engages expanding team with benefits package

Abstract

Purpose

The aim of this paper is to present a case study about how JCT600 has implemented an employee benefits program that offers its staff a comprehensive range of benefits in an engaging and easy-to-use format.

Design/methodology/approach

Looking after its people and rewarding their loyalty is a major part of JCT600's core values. Feedback had suggested that the benefits program that was originally in place needed to be made more appealing, accessible and comprehensive, with certain additional benefits such as a cycle to work scheme and retail discounts. Personal Group proposed a program called “Just Rewards”, which comprised a range of bespoke benefits including JCT600's existing staff benefits. A thorough communications plan was put in place ahead of the launch, including posters and internal company newsletters, to ensure employees were aware of the program. Upon launch, one-to-one meetings were offered to every employee to introduce them to the scheme and to drive their practical understanding of it. The one-to-one meetings were facilitated by Personal Group using their innovative iPad app to bring the program to life.

Findings

Of JCT600's 1,350-strong team, 754 joined the program within the first three months. In an employee survey following the launch, 93 percent of the staff surveyed were very satisfied or satisfied with the benefits on offer, with 94 percent very satisfied or satisfied with the overall benefits package. Overall, JCT600 felt that it was a successful roll out. Simple protection products were also offered by Personal Group, namely Voluntary Group Income Protection (VGIP) and the Hospital Cash Plan. Both have been well received with 274 VGIP registrations and 158 Hospital Cash Plan take up. A total of 56 percent of staff registered and 35 percent were actively using the program within the first three months. The early usage and engagement with the program has exceeded expectations.

Originality/value

Following research with staff, JCT600 felt that employees would appreciate more comprehensive benefits in an easy to access package. It shows that even large companies with multiple locations can retain a “family values” ethos by taking responsibility for the wellbeing and incentivization of a diverse workforce.

Citation

Mason, S. (2013), "JCT600 engages expanding team with benefits package", Strategic HR Review, Vol. 12 No. 6, pp. 308-312. https://doi.org/10.1108/SHR-05-2013-0051