Challenges to implement innovative ideas and practices: A case of ITC Welcome Group’s Fortune Park Centre Point Jamshedpur (India)
Abstract
Purpose
The purpose of this paper is to explore the key challenges related to innovation in the hospitality industry specific to the ITC Welcome Group’s Fortune Park Centre Point, Jamshedpur. This paper also presents possible solutions to these challenges.
Design/methodology/approach
The study is based on a semi-structured interview with the General Manager, ITC Welcome Group’s Fortune Park Centre Point, Jamshedpur. The purpose was to explore an open-ended strategic question: what are the key challenges in the implementation of innovative ideas and practices in the hospitality industry? And what are the ways to improve the innovation processes in the hospitality industry?
Findings
The paper provides valuable information on hotel management and operations and outlines innovative solutions to key challenges in Fortune Park Centre Point, Jamshedpur.
Practical implications
The paper highlights the operative approaches to key challenges, especially the tailor-made training and philosophy for overcoming workforce barriers.
Originality/value
The paper draws on practitioner perspectives and observations to explain how Fortune Park Centre Point, Jamshedpur, secures operational success. This paper will be of interest to practitioners, educators, researchers, industry leaders and students.
Keywords
Acknowledgements
The author would like to thank Mr Piyal Barua, General Manager at Fortune Park Centre Hotel, Jamshedpur for his contribution to this viewpoint.
Citation
Bandyopadhyay, R. (2016), "Challenges to implement innovative ideas and practices: A case of ITC Welcome Group’s Fortune Park Centre Point Jamshedpur (India)", Worldwide Hospitality and Tourism Themes, Vol. 8 No. 4, pp. 490-495. https://doi.org/10.1108/WHATT-04-2016-0017
Publisher
:Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited