Female economic empowerment through tourism training in the United Arab Emirates
Worldwide Hospitality and Tourism Themes
ISSN: 1755-4217
Article publication date: 1 November 2022
Issue publication date: 31 January 2023
Abstract
Purpose
The issue of female economic empowerment in the Middle East and the North Africa region (MENA) has attracted significant attention; however, its potential in the tourism sector has not been fully explored. This study aims to identify the steps involved in conceptualizing, designing, and conducting a customized tourism training program to economically empower women in the United Arab Emirates (UAE).
Design/methodology/approach
Grounded in stakeholder theory and using a triangulation method of data analysis, the study is an outcome of mixed-method research. The data were collected through focus group interviews, personal interviews and a survey involving women stakeholders from public and private sectors.
Findings
The study revealed that the desired components for tourist guide training among Emirati women include career paths, ways to seek support from family, entrepreneurial and leadership skills development, and destination knowledge.
Originality/value
The study provides theoretical and practical implications for a systematic training approach undertaken by a destination management organization (DMO) in liaison with other stakeholders. The study recommends a series of phases to scientifically design and conduct tourism training in order to empower women.
Keywords
Acknowledgements
The authors extend heartfelt thanks and gratitude to Sharjah Commerce and Tourism Development Authority (SCTDA) for funding this research project and extending their full support and guidance during its implementation.
Citation
Vij, M., Upadhya, A., Agha, K., Begum, V., Kashmoola, B.W. and Senior, J.R. (2023), "Female economic empowerment through tourism training in the United Arab Emirates", Worldwide Hospitality and Tourism Themes, Vol. 15 No. 1, pp. 18-28. https://doi.org/10.1108/WHATT-08-2022-0099
Publisher
:Emerald Publishing Limited
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