The tourist experience: can destinations maintain authenticity?
Abstract
Purpose
This paper aims to identify key problems destinations face in maintaining their appeal to the tourist market while experiencing increasing numbers of visitors and impacts upon the quality of their offerings.
Design/methodology/approach
The paper examines the literature on impacts of tourism and the application of sustainable development principals in the context of destination development, along with the most recent literature on the concept of resilience and its application to tourism.
Findings
The paper briefly examines the concerns over the increasing numbers of visitors and their motivations, and then the likely effects on key attributes of destinations. The limitations of using the generic approach of sustainability are briefly reviewed and reasons for the failure of this approach outlined. An alternative way of protecting image and critical attributes of destinations, namely, the application of the concept of resilience, is then discussed. This approach is described and potential applications are presented.
Practical implications
It is argued that a switch from trying to amend the behaviour of tourists to making destinations better able to withstand inevitable impacts of increased visitation is a much more realistic and feasible approach which does not necessarily involve reducing visitor numbers or attempting to change markets. This approach is a more appropriate way to ensure a longer life-cycle for destinations.
Originality/value
Until now, relatively little has been presented on the application of resilience to tourism and to destinations in particular; yet, the potential benefits of this approach are considerable and deserve wider consideration.
Keywords
Citation
Butler, R. (2017), "The tourist experience: can destinations maintain authenticity?", Worldwide Hospitality and Tourism Themes, Vol. 9 No. 6, pp. 617-626. https://doi.org/10.1108/WHATT-09-2017-0044
Publisher
:Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited