A family for the holidays: delineating the hospitality needs of European parents with young children
ISSN: 1747-3616
Article publication date: 21 June 2018
Issue publication date: 7 August 2018
Abstract
Purpose
Where tourism research related to families holidaying with young children in coastal mass tourism destination is scant, this paper aims to explore accommodation constraints and needs of European parents who holiday with young children.
Design/methodology/approach
Fourteen in-depth interviews were conducted with parents of young children who have just completed their family vacation in the island of Sardinia, Italy by positioning the interviewer at the boarding area of the Olbia Costa Smeralda airport.
Findings
The analysis returned five key themes: location of accommodation, quality of interactions, child-friendly amenities, safety and family-oriented programmes.
Originality/value
Within these five themes, seven new attributes were identified and contribute to the current literature on accommodation preferences of parents travelling with young children. The findings also suggest that this is a distinct segment within family tourism and should not be treated homogeneously with families with older or adult children. Finally, the data highlight the distinctions between Asian and Western parents in terms of their accommodation needs.
Keywords
Citation
Khoo-Lattimore, C., delChiappa, G. and Yang, M.J. (2018), "A family for the holidays: delineating the hospitality needs of European parents with young children", Young Consumers, Vol. 19 No. 2, pp. 159-171. https://doi.org/10.1108/YC-08-2017-00730
Publisher
:Emerald Publishing Limited
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