Multi‐state international catalog exhibitions: a South America experience

Abstract

This article is written to advance the idea that U.S. small and medium‐sized firms should have something more than a domestic presence and to help business owners to become aware of free or low‐cost international growth assistance. One such resource, the USDOC Commercial Service Multi‐State International Catalog Exhibition Program (ICEP), is designed to work in partnership with state offices of international business development and/or with individual client firms. Through active participation small firms can leverage their limited export promotion resources. Objectives and benefits of multistate international catalog exhibitions and participation details are discussed.

Citation

Lesher Taylor, R. (2006), "Multi‐state international catalog exhibitions: a South America experience", Competitiveness Review, Vol. 16 No. 1, pp. 83-91. https://doi.org/10.1108/cr.2006.16.1.83