Keywords
Citation
Robinson, M. (2011), "The four As of engagement", Development and Learning in Organizations, Vol. 25 No. 1. https://doi.org/10.1108/dlo.2011.08125aad.010
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited
The four As of engagement
Article Type: Abstracts From: Development and Learning in Organizations, Volume 25, Issue 1
Robinson M.Training Journal, August 2010, Start page: 33, No of pages: 5
Advises on how to engage employees during periods of change, pointing out that staff engagement is often talked about but rarely achieved. Lists the four As of staff engagement, which are the four stages in achieving engagement - awareness, acknowledgement, acceptance and advocacy. Describes how to develop an engagement plan based on these, indicating the potential stumbling blocks and discussing how to overcome these.Article type: ViewpointISSN: 1465-6523Reference: 39AX400
Keywords: Change management, Employee attitudes, motivation, Organizational change