Product diversification: where to draw the line

Abstract

ESTABLISHING the right degree of diversification needed for a company's product lines can be a vexing task. In their eagerness to offer variety and selectivity to the customer, sales people tend to push for an ever increasing variety of models, designs, styles, patterns, colours and sizes. In contrast cost conscious production people may view this proliferation with misgivings. They realize only too well the tremendous toll—in terms of additional set‐up times, scheduling problems, training tasks and other expenses—that can result from needless diversity.

Citation

ENRICK, N.L. (1967), "Product diversification: where to draw the line", Management Decision, Vol. 1 No. 3, pp. 16-19. https://doi.org/10.1108/eb000799