DESIGN MANAGEMENT
L. BRUCE ARCHER
(Director of the Research Unit, School of Industrial Design (Engineering))
649
Abstract
“The design act consists of a problem‐solving activity which is goal‐directed and is identical in kind with those problems familiar to management students and decision theorists”
Citation
BRUCE ARCHER, L. (1967), "DESIGN MANAGEMENT", Management Decision, Vol. 1 No. 4, pp. 47-51. https://doi.org/10.1108/eb000820
Publisher
:MCB UP Ltd
Copyright © 1967, MCB UP Limited